Water Is the New Gold

Water has become a more valuable commodity by the day. It hits home when you hear about how California’s water table is drying up and the state was in a terrible drought back earlier this summer. We continue to hear in the news about how different countries are experiencing water shortages, and the stories from behind the scenes have been very ugly to say the least. 

The U.N. had come out with a prediction in 2013 about how the world population is expected to reach 9.6 billion in 2050. And Aljazeera reported in 2015 that by 2030 we could start to see extreme shortages. 

Water could be the new gold. The basic necessity not many things on Earth can survive without to live is water. And there’s no sign of any other alternatives other than conservation, protection, and find ways to distribute water in the future. Economically unstable countries see poor water distribution, lack of resourcing, and contamination or polluting as a continuing force preventing them from reaching equilibrium in finding a solution to their problem.

For thousands of years gold has been seen as valuable because its scarcity in comparison to other metals. Could water eventually be seen in the same way gold is and was? It is very possible because even today scarcity of water is a threat in many countries, and as global populations increase the water supply will have to as well in order to sustain human life.  


Photo courtesy of: http://growingblue.com/water-in-2050/

Aljazeera: http://america.aljazeera.com/articles/2015/3/20/un-world-faces-40-percent-water-shortfall-by-2030.html

United Nations: http://www.un.org/en/development/desa/news/population/un-report-world-population-projected-to-reach-9-6-billion-by-2050.html
This was an unpaid post.


Corporate Social Responsibility

Business/Lifestyle/Thincing Socially:
Corporate Social Responsibility (CSR) attributes to a company’s impact on social and economic well being of either a global or community standing. It is very important that a company establishes a character of how they will act when it comes to giving back.

If you search a company’s website usually on the bottom of the homepage somewhere is a link for what they do for their corporate social responsibility. When buying products or using a service from a company it should be important to make sure it is known where a portion of proceeds for profits is going, or what will be given/donated to the community at large, whether locally or in a different country. 

Two companies come to mind when thinking of CSR: TOMS Shoes and Warby Parker. They make it well known in their advertising and marketing that when a pair of shoes or glasses respectively are bought a pair will be distributed to someone in need. TOMS Shoes also donates clean water, vision exams and glasses, among others. Their shoe sales ensure donations to those in need in America and also abroad. Warby Parker does the same when you buy a pair of their frames and someone in need in the world will receive a pair or an exam.

Many of your favorite companies do good and those deeds go unnoticed by the general public, but be sure they are doing something. Companies CSR can get lost in all the talk and focus on profits and winning the margins. Giving back is one of the greatest gestures of humanity. A corporation should not only take part but also embrace their charity. Everyone should do their part, remember corporations are “people” too.

This is an unpaid post.



Time is the most underrated commodity on Planet Earth. More valuable than ocean front property, gold, even an Italian made sports car. For thousands of years very few understand how truly important time is. Everyone has an hour glass or clock above their head and eventually it runs out or counts down to zero. As Americans we probably have the least amount of awareness about how little we value our time. For a first world country we are the most overworked, overstressed out of anyone.

If you followed the Greece fiasco a couple months ago you probably were in awe when you heard one of the main sticking points that had to be included in the bailout was the retirement age had to be increased. The Daily Caller had a stat that 75% of Greek pension plans retire around 61. Imagine if right now 3 out of every 4 Baby Boomers retired. You cant because its unimaginable to have so many people retire at that kind of age.

Getting back to America, we do not value time. Maybe in a perfect world the amount of work we do and the way we do it for the length we do it that kind of different retirement plan would be a dream come true, a real American Dream. But then again that’s why we are who we are and they are who they are. Still there is a lot to envy about other first world countries that make time for time. Mandatory vacation time, paid time off, sick leave or a leave of absence, all things that have to do with your time away from work that directly deal with your general attitude or disposition at work, yet so many American companies do not offer any of those. Per the Boston Globe: 25% of Private sector laborers do not get paid time off. If you live in Puerto Rico (A territory of the US) you get 3 weeks a year.

The point is that America needs to change its policies, and it starts with the big companies on down. You shouldn’t have to move away from your home to go to another country because they value their time more than someone else values yours. The truth is there is nothing more valuable than your time. And the employer you choose to work for should recognize that.



How Business Today is Evolving


Today it seems that businesses are bigger than ever. That perception is because more money is being made than ever. Yet still even with all that money companies lose sight of the “bigger picture” for the bigger profit. A company’s sustainability really has to do more with its long term approach to dealing with a change in trends. For those who failed miserably (i.e. Blockbuster, Hollywood Video, Circuit City, RadioShack), just keep on doing what you’re doing and not going for new business or changing for your current customers and look at what happened.

Netflix changed the movie rental/watching game and Blockbuster had an opportunity to get with it or get lost, and we all know how that ended. I actually liked Blockbuster too, until someone came along and said why not just stay home and have DVD’s delivered to your house instead of you driving to the store to pick one up. Oh and by the way when you ship your movie back in our pre-paid postage envelope another one will be delivered to you a few days after.

And talking about changing ways, Netflix is a great example. Old core business: Movie rental delivered to your door. Updated core business: Movie stream through internet connection and a device of your choice. Blockbuster used to offer DVD’s in the mail for a little while and then streaming, but it was too late because Netflix started it and the people running Blockbuster were not quick enough on the trend. I started my Netflix subscription in 2008 when I was a freshman in High School and back then I would have the DVDs delivered to my house, as was the way of your subscription. Back then they used to offer streaming for FREE while you only paid to have the hard copies mailed to you. I thought that was a dumb idea to watch a limited selection of movies through device and internet, so thanks for not listening to people like me Netflix.

The point is that core business needs to change with new trends that come along. If a new business offers something you do not but they do exactly the same kind of business you do, the threat can be real if you do not see what exactly they see and if it is viable in core business. Ignoring the threats and only doing the same old thing will cause you to lose out.

This was a non-paid post.